Three months ago, I took a listing on a clean 1 bedroom cabin in the east end of the Big Bear Valley. The problem is that I took the listing at to high a price. After previewing the cabin, I suggested a list price of $99,000. At that time, there were very few, if any homes for sale priced under $100,000 and I believe that it would have sold quickly at that price. The sad thing is that the property owner didn't listen to me and insisted that I list the cabin with some "cushion" built in. Over time, the seller has given me price reductions, but never what I've asked for.
Here we sit, some three months later and guess what? That's right, the cabin has not sold. The property owner has reduced the price to what I wanted to start with but that price has past. Three months ago, there were no homes under $100,000. for sale in Big Bear. Today there are a dozen homes in the Big Bear Valley that are priced under $100,000. Three months ago, his place would have sold very quickly. Today, he has a lot of competition and if he is serious about selling the property, it will need to reduce another $20,000 in order to stand out as being a good value.
It does the seller in Big Bear NO GOOD to over price his or her home in today's market. The buyers of today are looking for properties that make good financial sense. For the home owner to sell his house in Big Bear, he must price his home so that it stands out as the best value when compared to the bank owned, REO properties. The days of impulse buys are long gone. The days of pricing their cabin 10% higher than the competition are also long gone. Buyers are looking for a good investment and they are not buying until they find it.
The biggest mistakes sellers make in a buyers market like we have today is trying to price their houses with a "cushion" in the asking price for negotiation room. In the current market where most sellers find themselves, it's all back to price, condition and location.
Pricing the house from the start is the first offensive strike the seller possesses in his arsenal. The best way to determine price in our market is to start looking at two categories of real estate: solds and actives.
Properties that have sold in the last 30 days provide you a picture of what price range pulled in offers 60 days ago. By looking over those properties, you'll know if you're headed in the right direction with your price. Then, after seeing what's pulled in offers, look at where the competition is priced -- and price lower than the lowest price. If the trend is headed downward over the last 12 months the motivated seller will get in front of that price trend and sell for less than everyone.
This can be an emotional ordeal for sellers. The seller who approaches the sales price of a house like the asking price of a used car -- where negotiation and give-and-take is expected -- will also be calling the movers sooner and get through the transaction with the least amount of emotional turmoil.
Condition is the second part of this equation that sellers have control over in today's market. Folks, you may have an older cabin, but it's got to look new. Period. Here are the steps that MUST be taken for a successful sale.
- New paint. Everywhere. Don't leave one room unpainted. Paint is the cheapest, yet most effective way to give a house a face lift.
- New carpet/flooring. These additions along with fresh paint makes people drop open their mouths with, "Wow." Why do you think some of the banks won't list their properties until they have been painted and had new carpet installed.
- Replace the small things. It's the attention to detail that can make a big difference for the buyers. New faucets throughout, new hardware on the doors, and new switches/plugs/plates take the house from just "cleaned up" to new.
- Deep clean. I always have to mention this because a lot of sellers still just don't get it. It's still amazing to me how many people will leave a house in the "un-" condition. Unvacuumed, undusted, unwashed. Invite friends over for a deep cleaning or hire it out. This is a must, no questions asked.
- Do you do windows? Well, somebody better. Get all the windows cleaned and caulked. The house may look great from the inside, but if you can't look outside because of the dusty film over the glass, steps 1 - 4 could be for naught.
Finally, location is what buyers are looking for. You need to know what the homes in your area are selling for. Price your home based off of those numbers. If you live in Big Bear City, you can't base the asking price off of homes for sale in the City of Big Bear Lake.
While you may not be able to do anything about the location of your cabin, you can definitely put a positive on the good things that surround your location. Examples might be that you are close to Hwy 38, or minutes from the ski slopes. Near Hwy 38 could mean that your cabin is next to big highway, but for some who commute up and down the hill, being located close to the main road can be a big plus. After all, they just want to get home quick after work. In this case, having your cabin near Hwy 38 is going to be a benefit -- but only if you market it that way.
All of this being said, it's all about price. If you don't price it right, it is not going to sell.